It is disheartening to see an eCommerce website that attracts much traffic but is not able to recover its investment because a lot of customers hardly complete their orders. According to the Baymard Institute report, the average level of cart abandonment from 2012 -2019 flutter…

Business Culture is a random term that most entrepreneurs have come across. It is said that two heads are better than one and in most circumstances, this statement has proven to be true. The basic rationale behind this statement is that, whatever an individual can…

Employee training should be a culture that every organization must employ. With the daily increasing advancement of technology which influences the already existing strategies and methods of doing things within the workplace, there is a rising need for employers to make the necessary arrangements that…

Marketing strategies are very essential for speedy business growth. This is because scaling a business can be a hard and daunting task. It takes considerable effort, hard work, and determination. In the beginning, it means wearing different hats. It means dealing with sales and marketing….

Properly setting up things before launching a new business is very important as it will help you to prepare a well-organized launch that will not only project the business adequately but will be a memorable part of it. Your business launch should be so excellently…

When setting up a business, the entrepreneur sets a growth target which he expects to meet at a particular time. When these expectations are not met within a period of time the business folds up. Knowing the reasons why businesses fail will enable you as…

Getting customers and clients has over time become the toughest part of growing a business. This is true because most small business owners are majorly concerned about how to get new customers as they have limited funds. Are you a startup or a young business…

The evaluation of employee productivity is a major activity that organizations engage in. This is to ensure that employees produce the maximum expected results. Although employees might not always meet the maximum expected results, this evaluation will help to spot out key areas that need…

In our previous article, we explained what a business model is hence, today we will be sharing the importance of a business model to your business. Importance of business model to your business Creates focus As an organization, the business model serves as a representation…

The business model is basically a company’s plan or strategy which is geared to make profit. It specifically identifies the products or services that a said business plans to sell, its intended target market, expected expenses, and revenue. It helps to describe how a business…