Marketing strategies are very essential for speedy business growth. This is because scaling a business can be a hard and daunting task. It takes considerable effort, hard work, and determination. In the beginning, it means wearing different hats. It means dealing with sales and marketing….

Properly setting up things before launching a new business is very important as it will help you to prepare a well-organized launch that will not only project the business adequately but will be a memorable part of it. Your business launch should be so excellently…

When setting up a business, the entrepreneur sets a growth target which he expects to meet at a particular time. When these expectations are not met within a period of time the business folds up. Knowing the reasons why businesses fail will enable you as…

Getting customers and clients has over time become the toughest part of growing a business. This is true because most small business owners are majorly concerned about how to get new customers as they have limited funds. Are you a startup or a young business…

The evaluation of employee productivity is a major activity that organizations engage in. This is to ensure that employees produce the maximum expected results. Although employees might not always meet the maximum expected results, this evaluation will help to spot out key areas that need…

In our previous article, we explained what a business model is hence, today we will be sharing the importance of a business model to your business. Importance of business model to your business Creates focus As an organization, the business model serves as a representation…

The business model is basically a company’s plan or strategy which is geared to make profit. It specifically identifies the products or services that a said business plans to sell, its intended target market, expected expenses, and revenue. It helps to describe how a business…

In our previous article, we highlighted how talent management contributes to the growth of your organization. A lot of readers who followed up with the article wanted to further know how an organization can develop a talent management framework. Hence today’s article. What is a…

Disaster is an occurrence that no one wants to be associated with. Sometimes it is unavoidable however, it is encountered in our everyday least expected activities, even in our workplace. As organizations are unique so also are the occurrences that take place in them. Hence,…

Humans are relational beings. It is even a popular saying that no one is an island as everyone needs someone for something thus teamwork is inevitable. This relational aspect of human life starts with the family as it is the nucleus of society and then…